Trademarks are approved by the Government of intellectual property rights granted to the trademarks and logos. Generally, a word, phrase or symbol used to identify certain products than others.
Need for brands in the business
Trademarks are approved by the Government of intellectual property rights granted to the trademarks and logos. Generally, a word, phrase or symbol used to identify certain products than others. However, even the drawings, smells, shapes and sounds may be subject to trademark.
Brands play a critical role in the activities of trade between nations. With increased global trade, its importance has only increased again, as many corporate houses and compete in global markets.
Any product on the market is the result of great efforts of the manufacturer and no company wants to allow others to reap the benefits of their labor.However, it is difficult to maintain control over each of these acts of piracy and therefore the law must provide support and provide adequate protection against acts of copying elements of your business by competitors.
Brands play an important role in the market because they are used by customers to create an image of a company in their minds. This allows them to classify the products according to standard features such as reliability, durability, etc., and distinguish them from others. A trademark is a way to ensure that the manufacturer has the exclusive right to market the products under one brand. Through the use of a brand, a manufacturer can not guarantee that no other company can embarrass customers by using seemingly identical brands on the market their own products.
A trademark allows the owner to take legal action against any infringer, as it is legal evidence has the exclusive right to use that mark. This is absolutely essential for the proper functioning of any system of exchange of good because it helps manufacturers leverage their sincere efforts and their investments, protect your reputation is tarnished by inferior products on the market.